Consumer perception is constantly shifting, not in a quick snap but in a building tidal wave of change. Cultural, environmental, legislative and technological changes shape consumer behavior. The more ubiquitous and essential to a product becomes to a consumers daily life, the more important it is to understand the broader use and interaction with that product. Every brand is part of a larger ecosystem and consumers are led down different purchasing paths everyday. We believe that uncovering these paths will allow brands to not only understand what consumers think of them but the larger ecosystem. Having an accurate view of how consumers see you is only half of the picture - understanding where you fit into the broader decision set makes the data actionable.
