making sense of mobile
people - phones - carriers - applications - entertainment - behavior
Consumers don’t know why but they do.
Having over 25 years of consumer research experience across a wide range of sectors, The 6 Lab team understands how to uncover the changes in consumer behavior that lead to major insights. Mobile phones are in the hands of nearly every single person on earth but the combination of carriers, phones, apps and usage is infinite. Sorting through the patterns in consumer preference and perspective provides a useful glimpse into the difference between winning and losing customers.